WeWOOD is an Italian brand, founded in 2009 in Florence, a city known for its art, beauty and creativity. WeWOOD combines the Italian ability to design unique objects with the need for greater care and attention to our planet. The first to create wrist watches from wood, completely free of toxic and artificial materials using exotic remnant hardwoods from around the world. For each watch sold WeWOOD plants a tree, an initiative in collaboration with nonprofit organizations such as American Forests and Trees for the Future.

The WeWOOD line of wooden watches and cotton eyewear are a combination of style, luxury, and environmental responsibility. Inspired by the beauty of the Tuscan territory, WeWOOD timepieces reflects the great cultural and artistic heritage of Florence. All watches are designed with high attention to detail and an eco-conscious mind. We use different types of wood, each with a peculiar color and characteristics, making them a perfect accessory for any outfit. Being made of 100% wood, WeWOOD watches are non-toxic, free of chemicals, and extremely lightweight.